35. The STATE FARMERS' MARKET
(open day and night), occupying a 16-acre plot of
State-owned land at the junction of Murphy Ave. and Sylvan Rd., SW., is
one of a system of eight markets built and operated by the Georgia
Department of Agriculture since 1936. This State-directed marketing is
part of a concerted effort to encourage a diversification of Georgia's
farm produce, to lower consumer costs, and to solve the problem of
distribution. For this reason operations are confined to the wholesale
selling of foodstuffs only.
Although the market was established primarily for the distribution
of Georgia products, trucks from almost every State in the Union, and
even from Mexico, bring vegetables and fruits here for sale. The market
has been operated on its present site only since April 1941. having
first been set up on a smaller tract at Courtland and Gilmer Streets.
Within the market area the streets are named for State officials such
as Eugene Talmadge, present (1942) Governor of Georgia, and Thomas E.
Linder, Commissioner of Agriculture. Large open sheds are used by the
farmers and truckers, who spread their produce in rented stalls on both
sides of the long concrete runways. The brokers and wholesale dealers
occupy low brick buildings with open fronts, over which hang signs
bearing the names of the proprietors. Occasionally there is a name such
as "Jardina" or "Cerniglia", and sometimes among the sun-reddened
impassive faces there appears a dark, mobile face indicating Greek or
Italian ancestry.
Trucks loaded with produce pull in at all hours of the day and
night. All activities are directed by a market master who, with the aid
of several assistants and a loud-speaker system, keeps the market in
smooth operation. Much of the trading is done by barter, one kind of
foodstuff being traded for another. Produce so acquired is sold by the
truckers on return trips to their home districts. The biggest trading
period occurs during the first days of the week, when the lot teems
with activity. The piles of vegetables, the net bags stuffed with
oranges, and the hanging bunches of green bananas form a colorful
background for the shifting figures of the buyers who pass back and
forth examining the produce. As buying slackens, the truckers, dressed
in clothes which vary from ordinary overalls to near-cowboy outfits,
gather in little groups to smoke, play checkers, or discuss the weather
and crops. Others shuffle around the lot joking fellow drivers about
the quality of their produce while urging buyers to look at their own
foodstuffs. A few stretch out in their trucks or on the platform for a
brief nap after an all-night drive, leaving a companion or a watchful
dog on the alert to give notice of approaching buyers. All, however,
keep a listening ear cocked for the raucous instructions and
announcements which blare sporadically from the loud-speakers installed
throughout the grounds.
The season from Thanksgiving to Christmas and New Year is one of
intense activity. The number of trucks roaring in and out is greatly
increased and wholesale buyers throng the lot. Foodstuffs are sold
quickly and packed in crates, bushel baskets, and gunny sacks to make
room for the constantly incoming loads.
More than 200,000 trucks visit the market annually, while the yearly
volume of trade amounts to approximately $15,000,000. The venture has
proved so successful that the idea has been adopted by several other
States.
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